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"How Personalisation And Digital Innovation Is Affecting The Beauty Industry"
AIM & METHODOLOGY
Take a look at this video explaining what my project is about. This video covers the research question, methodology, aim and participants.
THE 12 WEEK PROJECT
I carried out a 12 week project where I explored the concepts of personalisation and technological innovation and the affect this has on the beauty industry. I conducted interviews and surveys in order to gain industry insight from key workers in the sector, as well as gathering insights from consumers.
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My aim of the project was to provide a research document for smaller, start-up businesses to innovate in this sector.
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INDUSTRY INSIGHT
Here are some of the interviews I carried out. The interviews are with those who are experts in the industry: working in Marketing and Business Development.
PROJECT PARTNER
Glow Organic is a beauty start up brand, a business ready to flourish. Taking my love of beauty, and my knowledge retained through my studies I want to help them on their journey to success.
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